The BaaS Company

Branding & Communications in the AI era - that is us.

We decode your brand logic, systematize your strategic intelligence, and train your teams to amplify it with an AI system that knows your messaging.

learn more

Meet The Brain

Your portable AI memory that 10's your best thinking across the company.

learn more
offering

Let AI help your Comms & Branding

Companies win when their brand teams master AI
and their AI understands their brand. We deliver both.

Team AI Mastery

Let the team rock AI

  • AI ready best practice for communications and brand
  • AI fluency comes first
  • Messaging and tone of voice available in AI setup for all

No more AI frustration, no more losing time on experimentation.

learn more

Smart AI Setup

Let AI rock the team

  • Company knowledge in AI ; central knowledge base.
  • Strategy and messaging LLM decoded and available
  • Not more AI tools, but adding knowledge to all

No more generic output. Teams 10x their impact.

learn more

How We Solve Brand & Comms Problems with AI

Training teams to master AI is essential; it's half the solution to predictable success in Brand, Marketing and Comms. AI also needs to know your company and provide reliable access to that knowledge. That is why we built The Brain.

Our method  decodes standard ingredients of the Brand Core like: Tone of Voice and Messaging and a technological system that makes this available to everyone. Through a simple AI interface.

We store and unlock in our advanced Agentic knowledge base.

The entirety : Your AI Brain.

Learn More & Get an AI Brain
USE CASES

Imagine the possibilities.

M&A done Better, Faster and Easier

Growing Value without Growing the Team

Keeping Strategy up to Date

amber bartholomeusz

Head of Marketing @Mach Alliance

"AI has become extremely powerful. This is something that would have probably taken me a day and a half. I got it done in probably an hour last night.”

kelly goetsch

Co-founder @Mach Alliance

“Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 100+ member strong industry movement.”

Case Studies

How Athos Commerce defined and scaled its brand voice in 4 Weeks

After a three-way merger, Athos Commerce needed to unify its messaging and launch a new website—fast. The BaaS Company delivered a complete tone of voice framework, training, and a custom GPT in just four weeks. This enabled the team to rewrite 25 key pages in just two days and to streamline their communications going forward.

Learn more

From Launch to the "Coolest Tech in Town Club" in a Year.

From Concept to Industry-Defining Movement in Twelve Months, the BaaS Company spearheaded the MACH Alliance launch, crafting its positioning, thought leadership, and building a global brand from the ground up.

Learn more

Start Your AI Transformation

Free Brain Trial Included

Let’s connect
Leoni founded The BaaS Company and has been influencing how B2B tech companies communicate for over 25 years.

A brand expert and positioning specialist, Leoni wanted to automate what she does best. And AI provides that opportunity.

Leoni specializes in high-growth organizations that need strategic intelligence to scale without losing their edge.

The architect behind the MACH Alliance brand and positioning, now helps ambitious leaders 10X their strategic output.
Leoni Janssen
Founder CEO
Andrei built the tech that makes strategic intelligence actually work at scale. With 15+ years cracking complex systems, he architected and built The Brain to capture, organize, and retrieve executive thinking with zero manual overhead.

Andrei agentically solved how to make your LLM outputs strategically intelligent with your own (best) thinking.
Andrei Zaluchanov
Lead Architect and Developer
Bas designs experiences that convert, not just look juicy.

With a sharp observer's eye and dry wit that cuts through design theater, and creates brand identities and UX/UI that work. His consumer-grade expertise spans full digital experiences for Adidas, Philips, ING, and he is the design lead at The BaaS Company.

As father of the MACH Alliance visual identity, Bas proves that smart design is a key component of building attention and movement.
Bas Van Driel Krol
Art Director