The BaaS Company
Branding & Communications in the AI era - that is us.
We decode your brand logic, systematize your strategic intelligence, and train your teams to amplify it with an AI system that knows your messaging.
Meet The Brain
Your portable AI memory that 10's your best thinking across the company.
offering
Let AI help your Comms & Branding
Companies win when their brand teams master AI
and their AI understands their brand. We deliver both.
Team AI Mastery
Let the team rock AI
AI ready best practice for communications and brand
AI fluency comes first
Messaging and tone of voice available in AI setup for all
No more AI frustration, no more losing time on experimentation.
Smart AI Setup
Let AI rock the team
Company knowledge in AI ; central knowledge base.
Strategy and messaging LLM decoded and available
Not more AI tools, but adding knowledge to all
No more generic output. Teams 10x their impact.
How We Solve Brand & Comms Problems with AI
Training teams to master AI is essential; it's half the solution to predictable success in Brand, Marketing and Comms. AI also needs to know your company and provide reliable access to that knowledge. That is why we built The Brain.
Our method decodes standard ingredients of the Brand Core like: Tone of Voice and Messaging and a technological system that makes this available to everyone. Through a simple AI interface.
We store and unlock in our advanced Agentic knowledge base.
The entirety : Your AI Brain.
USE CASES
Imagine the possibilities.
M&A done Better, Faster and Easier
Growing Value without Growing the Team
Keeping Strategy up to Date
amber bartholomeusz
Head of Marketing @Mach Alliance
"AI has become extremely powerful through "The Brain". I now do things in an hour that would have taken me a day before! This changes how we work and how much I need to cater for alignment and details."
kelly goetsch
Co-founder @Mach Alliance
“Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 100+ member strong industry movement.”
Case Studies
Andrei agentically solved how to make your LLM outputs strategically intelligent with your own (best) thinking.
With a sharp observer's eye and dry wit that cuts through design theater, and creates brand identities and UX/UI that work. His consumer-grade expertise spans full digital experiences for Adidas, Philips, ING, and he is the design lead at The BaaS Company.
As father of the MACH Alliance visual identity, Bas proves that smart design is a key component of building attention and movement.
A brand expert and positioning specialist, Leoni wanted to automate what she does best. And AI provides that opportunity.
Leoni specializes in high-growth organizations that need strategic intelligence to scale without losing their edge.
The architect behind the MACH Alliance brand and positioning, now helps ambitious leaders 10X their strategic output.