Charting New Horizons to Catalyze Growth

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The Baas Company

The BaaS Company

Architects of Movements: Defining Categories, Driving Growth… as a Service

THE name in international B2B tech growth consultancy. We help international B2B tech companies on a mission, to find new terrain and become famous doing it. We listen, learn and understand before we guide a tailored approach for impact. When the north star is set, we use our expertise in go-to-market consulting, B2B tech positioning, storytelling, and craftsmanship to break through boundaries. We zoom out to see what's on the horizon and zoom in, to get it done.  

We are BaaS.

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featured work

Case study

From Launch to the “Coolest Tech in Town Club” in the first Year

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Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 80-member strong industry movement.
Kelly Goetsch
MACH Alliance Co-Founder & Chairman

Who we are

Leoni Jansen

Leoni Janssen

Founder & CEO

Mustafa Çetin

Sonja Keerl

GTM Director & Associate Partner

Emma Keates

Emma Keates

Senior Consultant

Savana ter Burg

Savana ter Burg

Account Manager

Bas van Driel Krol

Bas van Driel Krol

Art Director

Kalina Schluszler

Kalina Schluszler

Virtual Office Manager

The BaaS difference

We’re all about growth and making waves.

Where strategy consulting intersects with real world B2B tech expertise and hands-on marketing and communication mastery, that's where we excel.

Our experts map out daring, yet meticulously crafted and sustainable paths to elevate organizational growth and categories.

We help clients to think bigger and realize their vision through growth-driven positioning, insightful market analysis, and impact strategies that resonate.

We're not just a growth agency; we're a coalition of the ambitious, charting new horizons in B2B tech.  

Learn how we can help →