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introduction

Powerful Tech Brands are Made not Born

At BaaS, we bring a unique blend of strategic insight, creative expertise, and practical solutions to elevate your brand. Whether you’re redefining your identity, tackling complex corporate communications challenges, or scaling consistency across teams, our services are designed to deliver clarity, cohesion, and impact.

We are stratecutors - we strategize and we execute to deliver optimal results.

Why choose BaaS?

It is our approach to address the unique Brand challenges of Executives and Corporate Communications leaders.

Consider us for:

  • A rebranding or repositioning effort.
  • Scaling tone and messaging consistency across your organization.
  • Messaging alignment during mergers, acquisitions, or major transitions.
  • Executive thought leadership and personal branding.
  • Building a brand that resonates across regions and teams.
  • Leveraging AI to automate and enhance your communications.

Your brand is what people say about you when you are not in the room.

Jeff Bezos
Amazon, Founder & Executive Chairman
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Our hand-selected team of experts delivers you Branding as a Service (BaaS); a finely tuned, orchestrated offering that unlocks the enormity of your brand’s potential.

To ensure we offer all disciplines as an orchestrated unity we work with experts in all fields. We have a close working relationship with many hand-picked professionals globally, who support us on projects when we need additional bandwidth or specific expertise.

What do you want to be famous for with your target audience? We set you up to get there.

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services - execution

Our services

Rebranding & Positioning

Align your brand with your corporate vision and values through strategies that resonate with your audiences.

  • Craft a clear, compelling narrative that sets you apart in the market.
  • Ensure your positioning is rooted in relevance and adaptable to change.
  • Build brand foundations that inspire trust and drive loyalty.

Corporate Messaging Mastery

Your brand’s voice is one of its most powerful assets. We help you define, scale, and maintain it.

  • Create messaging frameworks that ensure consistency across departments, regions, and channels.
  • Empower teams with tailored guidance to confidently deliver on-brand communications.
  • Maintain coherence through pivotal moments like mergers, acquisitions, or leadership transitions.

ToneLab: AI-Enhanced Consistency

Leverage our unique blend of human expertise and AI tools to scale your brand’s tone of voice.

  • Analyze and refine your tone of voice to ensure it reflects your brand’s identity.
  • Deploy AI-powered systems to help teams write with clarity and precision.
  • Monitor and maintain tone consistency across your organization with ease.

Automating Messaging Across the Organization

Ensure your messaging is always on-point—no matter where or by whom it’s communicated.

  • Build organization-wide systems to align teams on key messaging and tone.
  • Use AI-powered tools to streamline message creation and review processes.
  • Scale your messaging confidently while reducing the burden on internal teams.

Thought Leadership & Personal Branding

Position your leaders as trusted voices in your industry through strategic, impactful communications.

  • Develop content that resonates, from keynote speeches to thought leadership articles.
  • Build profiles that command influence and foster credibility among peers, employees, and stakeholders.
  • Amplify executive voices with targeted PR strategies and public engagements.

Workshops & Strategic Alignment

Accelerate your branding goals through focused, hands-on sessions.

  • Host workshops tailored to your needs—messaging, rebranding, or scaling consistency.
  • Unite cross-functional teams under one clear vision with actionable outcomes.
  • Create alignment across leadership, teams, and stakeholders to ensure success.

Let’s Make Your Brand Work Harder for You

Discover how our services can take your brand to the next level.

Contact Us to Learn More

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worked with us

We’ve helped many high-growth tech companies

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Contact

Curious for our perspective?
Let’s hop on a call and compare notes

KVK nr 85577219
Vestigingsnr 000051614723

+31 6 2460 3632
leoni@thebaascompany.com
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