Leoni is a strategic leader and consultant, at her best with ambitious B2B tech organizations growing at a high pace and looking to make real impact. She honed her expertise mostly in the field of Tech and Innovation. Started her independent consultancy in 2012, after 12 years at the Edelman Technology PR practice, and spent 5 years leading communications and branding at enterprise software company Unit4. She founded The BaaS Company and has led all positioning and brand work for the MACH Alliance.
Emma has worked in brand creation and building share of voice for global technology high growth organizations for more than 20 years. Change is something she relishes, with experience managing communications and brand strategy through restructures, M&A, and MBOs, working closely with new management teams and private equity firms.
Bas has a paced and dry sense of humor and the sharp eye of an observer. He is a passionate designer looking to push the boundaries for brands, agencies and himself. Bas is very skilled in creating full online experiences. He develops brand identities, guidelines and he has functioned as a consumer grade art director and creative lead for multiple advertising agencies. He has led UX and UI projects for Adidas, Philips, ING and Randstad Group and is the lead designer for the MACH Alliance.
To ensure we offer all disciplines as an orchestrated unity we work with experts in all fields. Below is a selection of experts we love to work with and recommend for specific services.
But of course, we work with any good professional if you have your own team and/or preferences.
Fred Burt
Business and Brand Strategist
Fred helps businesses and brands grow more quickly and profitably. He enjoys working with ambitious companies and has worked with many global brands in the last 30 years ranging from FMC to B2B Tech. Fred ran Interbrand in London and has been in many C-level consulting roles in the past 2 decades. He’s one of the few brand experts who knows how to wed creative with business.
linkedin.com/in/fburt/
Ina Schindler
German PR
Ina is an absolute expert on the German media landscape and has been in tech PR in Germany for decades. She has worked for national and international technology brands. Her talent is shaping and reshaping a story for different types of journalists - pitching it and getting results.
pr-schindler.de
Joachim ter Haar
the naming expert
Joachim is curious, quick on his feet and immediately looks for the big picture and the logical connection between the parts. Joachim has over 25 years of experience in building structural solutions for brands, brand names and portfolios. He has years of experience at Skriptor Zigila with branding cases in virtually every industry.
linkedin.com/joachimterhaar
Jolanda van der Linden
the portrait photographer
Jolanda’s passion for photography started while she was working as an international fashion model. Her energy and rich experience in front of and behind the camera help everyone feel at ease, resulting in smooth results.
jolandavanderlinden.nl
Jordy Klaver
art direction and motion design
Jordy is a focussed art director, who is artistic and practical, who has great taste and an outstanding feeling for brand languaes. He is crazy about design, and even more so about illustration and motion. He has worked on projects for brands like Absolut Vodka, Ziggo, Lipton, Huawei, Sony, the MACH Alliance and many more.
jordyklaver.com
Kathrin de Graaf
PR in the Netherlands
Kathrin is a versatile communications and PR professional with over 10 years in-house and agency experience. She is German, lives in the Netherlands and is ex-Edelman. She is passionate about developing and executing successful (digital) communications and PR strategies that fit with the brand and has excellent media relations. She is an effective storyteller.
linkedin.com/in/kathrindegraaf
Katie Lawson
the tech writing superstar
Katie is Freelance Tech writer, specialized in the more complex work and even more so in the MACH space. She is a great researcher, information organizer, takes a verbal briefing and can from that create in depth factual pieces. Her specialty are the bigger pieces, like white papers and even ebooks.
linkedin.com/in/katie-lawson
Level V
art direction and motion design
Level V stands for both high quality online video production and live streaming video at events. Level V is very versatile and can help out with a video production need at any price level and from customer references, to executive vlogs to mini-films.
level-v.nl
Matter Communications
US PR agency
Matter is one of the best US Tech PR agencies. Matter unifies PR and social, creative services and digital marketing. Matter excels at storytelling that inspires action and builds value. Matter always impresses, goes beyond the brief, and is very well connected.
matternow.com
Megan Lampros
US PR
A seasoned all round public relations professional from Chicago. Megan is a media relations specialist, seasoned content strategist and trusted client liaison with a proven track record of delivering results. She has worked in both agency and in-house roles helping businesses of all sizes and industries tell their story and increase brand visibility.
onetwelvecomms.com
Mustafa Çetin
the product designer
Mus always focuses on simplicity and making his website choices and design decisions human-centered. Transforming user needs into creative, simple solutions is what he’s best at. He has 15+ years of experience in the UX - UI & Frontend field, and never stops learning about new trends and continues to try out tools. He believes design is an ongoing process.
linkedin.com/in/muscetin/
M·E·L Research
social research and behavioural insights
MEL has the right in-house team for good research in the B2B tech space and guiding companies in designing, creating and conducting global qualitative and quantitative research.
melresearch.co.uk
Stella Pahinis
versatile and creative communications
Stella is a great English native writer and editor, and overall creative communicator. She has worked for startups, mid-size and larger size companies, and academic institutions, and has very broad experience with everything marketing and communications. From website projects, to writing for product marketing in several industries, and doing communications work for research libraries. She loves storytelling and vividly believes that knowledge should be shared.
stella.cr/eative
Suresh Krishnankutty
PR veteran in the South of India